Client / Customer / Patient Experience (CX)
Customer Experience (CX) encompasses all aspects of a company's interactions with a customer, from the initial marketing message to the sales process, the use of the product or service, and ongoing support. The goal of CX is to craft a seamless, positive journey for the customer at every touchpoint, thereby enhancing overall satisfaction. It involves detailed management of the customer lifecycle and strives to make every interaction as positive as possible, often using feedback to make continuous improvements.
Step 3: Focus on Customer Experience (CX)
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Once retention is established, focus on Customer Experience to ensure a smooth and positive experience across all touchpoints.
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Customer Satisfaction Survey (CSAT)
Measure how satisfied customers are after specific interactions, providing feedback on areas of improvement in the experience.
Customer Effort Score Survey (CES)
Measure how much effort customers have to put in to interact with your product or service. The easier it is, the better the experience.
Collect detailed feedback from your customers to continuously improve the customer journey and experience.
Customer Feedback Questionnaire
Gather broader insights on your product/service and overall experience to make informed improvements.
Designing Experiences That Keep Customers Coming Back
Customer Experience (CX) is more than just customer service, it's every touchpoint your customer has with your brand. A strong CX strategy builds trust, improves satisfaction, and turns customers into brand advocates. At Callidora Global Media, we help businesses create customer journeys that are seamless, meaningful, and effective.
Our Customer Experience Advisory Services Include:
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CX Audit & Gap Analysis: Identify and close experience gaps.
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Journey Mapping: Visualize interactions to uncover friction points.
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Voice of Customer (VoC): Capture and use customer feedback to drive improvements.
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Survey Design & Strategy: NPS, CSAT, CES, designed to capture what matters.
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Experience Strategy Development: Align teams, processes, and technology to improve CX.
What You Gain:
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Higher customer satisfaction and retention
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Better alignment across departments
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Clear understanding of customer pain points
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Competitive advantage through differentiated experiences
Who We Work With:
From scaling startups to established mid-sized businesses, we support organizations that want to elevate their customer experience without guessing what to fix or where to start. Even industry needs a quality Customer Experience program and strategy.
Our Approach:
We act as your strategic CX partner, delivering insights, frameworks, and action plans. You implement, and we guide.​​​ This framework captures the full customer lifecycle, including both pre-sale and post-sale experiences. It focuses on building seamless, engaging, and emotionally resonant interactions across every touchpoint.
CX is about shaping perceptions and experiences at every step of the journey - pre-sale to post-sale.